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Home/Research Paper Library/On the Conversational Persuasiveness of Large Language Models

On the Conversational Persuasiveness of Large Language Models

The randomised trial showing GPT-4 out-persuades humans when it can personalise, published in Nature Human Behaviour in 2025.

persuasionrctmicrotargeting

Research question

Are LLMs more persuasive than humans in debate, especially with personal information?

Key findings

GPT-4 with access to personal information was 81.7% more likely than humans to shift opinions - Personalisation drove the effect

Sources

arxiv.orghttps://arxiv.org/abs/2403.14380

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