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Home/Research Paper Library/Evaluating the persuasive influence of political microtargeting with large language models

Evaluating the persuasive influence of political microtargeting with large language models

A large experiment finding that LLM political messages persuade but personalisation adds surprisingly little, tempering microtargeting fears.

microtargetingpolitical persuasionpnas

Research question

Does LLM-generated microtargeting persuade more than generic messages?

Key findings

GPT-4 messages were persuasive but microtargeting added little over generic messages across 8,587 participants

Sources

doi.orghttps://doi.org/10.1073/pnas.2403116121

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