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Home/AI Incident Database/Nottingham Gallery Owner Allegedly Defrauded by Deepfake Impersonating Pierce Brosnan, Reportedly Leading to Business Closure

Nottingham Gallery Owner Allegedly Defrauded by Deepfake Impersonating Pierce Brosnan, Reportedly Leading to Business Closure

Nottingham gallery owner Simone Simms was allegedly deceived over many months by a deepfake impersonating actor Pierce Brosnan. Believing she was in direct contact with Brosnan, she reportedly arranged an art exhibition and sold £20,000 in tickets. When the real Brosnan denied involvement, Simms reportedly canceled the event and issued refunds. Despite acting in good faith, she reportedly faced reputational and financial harm, which led to the gallery’s closure in August 2024.

Severity: MediumDeepfake TechnologyTelegramFacebookSynthetic Audio Generation TechnologyFraud

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