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Home/AI Incident Database/Facial Recognition Misidentification at New World Westend in New Zealand

Facial Recognition Misidentification at New World Westend in New Zealand

A facial recognition system at New World Westend supermarket misidentified a Māori woman as a known offender during its trial. The woman was wrongfully accused of trespassing and experienced public embarrassment, raising concerns about racial bias and the technology's accuracy. The supermarket acknowledged its error and apologized.

Severity: HighUnfair discrimination and misrepresentation

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