Required actions
- Do not create, buy or publish fake reviews or testimonials, including AI-generated reviews by people with no experience of the product - No review suppression, insider reviews without disclosure or fake social-media indicators
FTC Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465)
The first US rule to name AI-generated fake reviews as illegal, giving the FTC civil-penalty authority against businesses that use generative AI to fabricate testimonials or social proof.
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