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Home/Regulation Tracker/FTC Trade Regulation Rule on Impersonation of Government and Businesses (16 CFR Part 461)

FTC Trade Regulation Rule on Impersonation of Government and Businesses (16 CFR Part 461)

The FTC rule that lets the agency seek civil penalties and refunds for impersonation scams, explicitly including AI voice clones and deepfakes, with a proposed extension that would reach tool providers who know their products are used to impersonate.

ftcimpersonationvoice cloningscams

Required actions

  • Do not impersonate a government agency or business, including through AI-generated voices, logos or chatbots, in commerce - A pending extension would make it unlawful to provide goods or services (such as voice-cloning tools) knowing they will be used for impersonation

Sources

PreviousRegulation (EU) 2024/900 on the transparency and targeting of political advertisingNextWashington My Health My Data Act

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