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Home/Regulation Tracker/Brazil TSE Resolução nº 23.732/2024 — AI and deepfakes in electoral propaganda

Brazil TSE Resolução nº 23.732/2024 — AI and deepfakes in electoral propaganda

Brazil's electoral court banned harmful deepfakes and required labelling of AI content in campaigns ahead of the 2024 municipal elections, with platform liability for slow removal. One of the first binding election-deepfake rules in force; applies again in the October 2026 general election.

brazilelectionsdeepfakestse

At a glance

Country or region: Brazil
Extraterritorial reach: No
Current status: In force
Legally binding: Legally binding
Instrument: Regulator rules or guidance
Applies to: Industry: Politics and elections, Consumer apps and social media
Official text: Read the official text

All details 14

Applies to: Type of AI: Synthetic media and deepfake generation, Chatbots and conversational agents, Generative AI services
Who must comply: Platforms and intermediaries, Individuals and the public
Proposed: 4 Jan 2024
Effective: 27 Feb 2024
Enforced by: Tribunal Superior Eleitoral and regional electoral courts
Penalty type: Administrative fine, Injunction or order, Criminal liability
Penalties: Removal orders, fines and, for candidates, cancellation of registration or mandate; criminal liability under the Electoral Code for defamatory deepfakes.

Required actions

Label AI-generated or manipulated content used in electoral propaganda - Deepfakes that harm or favour a candidacy are banned outright; chatbots may not simulate conversation with candidates - Platforms must remove flagged synthetic content promptly and are liable for failing to act on notorious cases

Sources

tse.jus.brhttps://www.tse.jus.br/legislacao/compilada/res/2024/resolucao-no-23-732-de-27-de-fevere…

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Brazil TSE Resolução nº 23.732/2024 — AI and deepfakes in electoral propaganda

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