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Home/AI Incident Database/More than 100 deepfake video ads of Rishi Sunak run on Facebook promoting investment scams

More than 100 deepfake video ads of Rishi Sunak run on Facebook promoting investment scams

A research firm found over a hundred paid Facebook ads featuring a deepfake Sunak, months before the 2024 election, demonstrating the ad system's role in synthetic fraud.

Severity: Mediumsunakdeepfakefacebook ads

Sources

theguardian.comhttps://www.theguardian.com/technology/2024/jan/14/deepfake-videos-of-rishi-sunak-facebo…

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