Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme

Police in Brazil reportedly arrested four suspects accused of using purportedly AI-generated deepfake videos of model Gisele Bündchen and other celebrities in Instagram ads to promote fake giveaways and skincare products. The scheme was allegedly active since at least August 2024 and generated over 20 million reais ($3.9 million) in suspicious funds. Victims allegedly lost small amounts that often went unreported, creating what investigators called "statistical immunity."