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Home/AI Incident Database/Purported Deepfake Reportedly Impersonated Consumer Adviser Clark Howard to Promote Auto-Insurance Quote Site

Purported Deepfake Reportedly Impersonated Consumer Adviser Clark Howard to Promote Auto-Insurance Quote Site

A purported AI-generated video reportedly circulated on social media depicting consumer adviser Clark Howard endorsing an auto-insurance quote tool. A viewer reportedly said she believed it was real and warned others after a similar site led to an alleged flood of unsolicited calls without better rates.

Severity: MediumSocial Media PlatformsDeepfake TechnologyFraud

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