Sources
Incident summary from the AI Incident Database, used under CC BY-SA 4.0.
Meta's AI Ad Platform Reportedly Causes Overspending and Poor Performance
Meta's automated ad platform "Advantage Plus" caused advertisers to exceed their daily ad budgets. The cost per impressions (CPMs) surged far above the usual. This incident, which persisted into April, affected small businesses with overspending and lack of transparency.
Contribute
Spot an error, or know a record we should add? Members can propose additions and submit corrections.