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Home/AI Incident Database/The first deepfake scam ad of consumer champion Martin Lewis promotes a fake Elon Musk investment app

The first deepfake scam ad of consumer champion Martin Lewis promotes a fake Elon Musk investment app

A fabricated video of Martin Lewis endorsing a "Quantum AI" app was the first widely reported deepfake scam advert in the UK and launched his campaign against fraudulent AI ads.

Severity: Mediummartin lewisdeepfakescam ads2023

Sources

bbc.comhttps://www.bbc.com/news/uk-66130785

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The first deepfake scam ad of consumer champion Martin Lewis promotes a fake Elon Musk investment app

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