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Home/AI Incident Database/Facebook Political Ad Delivery Algorithms Inferred Users' Political Alignment, Inhibiting Political Campaigns' Reach

Facebook Political Ad Delivery Algorithms Inferred Users' Political Alignment, Inhibiting Political Campaigns' Reach

Facebook's political ad delivery system reportedly differentiated the price of user reach based on their inferred political alignment, inhibiting political campaigns' ability to reach voters with diverse political views, which allegedly reinforces political polarization and creates informational filter bubbles.

Severity: HighPollution of information ecosystem and loss of consensus reality

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